Devon Wildlife Trust is urging the public to nurture nature this June to celebrate the tenth birthday of 30 Days Wild.
This year, the month-long nature challenge to do something wild every single day in June is backed by Dermot O’Leary and Dr Amir Khan. Since 2015, over three million people have taken part including over 20,000 schools, 1,500 care homes and almost 2,000 businesses.
To mark the special birthday, The Wildlife Trusts have published a review of the history, highlights and impact of the challenge. The 30 Days Wild Effect: Ten years of noticing nature and changing lives explores how people’s lives have been enhanced by the challenge, while underlining the importance of improving our relationship with nature. People in the UK have one of the lowest levels of nature connection in Europe, while the UK is one of the most nature-depleted countries on the planet.
Research by the University of Derby revealed that 30 Days Wild improves nature connectedness and inspires pro-nature behaviour. This is defined by actions that directly benefit wildlife, such as planting pollinator-friendly plants, volunteering with nature organisations or getting involved in a community growing project.